EVENT MANAGEMENT SERVICES
Event planning is our passion. We had helped many big corporate clients to organize their corporate events.
Some of our established clients:
Bristol Mayer Squibb for their Sustagen brand,
Kellogg’s Asia Pacific for their cereal breakfast,
Mamee Double Decker for their Nutrigen and IQ3 yogurt drink and LiteYo yogurt,
Jordan Regional Office for their launch of Portable toothbrush,
3M Malaysia for their Scotch-Brite, Command and Scotch Tape,
Evian for their Evian facial spray and many more…
Product Launches, Thematic Launches & Promotion
Product launches are a must for a business. For product launches we will be working along with your Marketing and PR department. Area of discussion will involve:
- Launch Objective.
- Venue for the launch relating to target market.
- Trade Partner ig. Guardian, Aeon, Watsons, etc.
- Program outline.
- Ground Emcee, Stage Emcee, Launch support music.
- Setup structure, Point of sales message, Launch mechanism, etc.
Throughout the 10 years experiences, we recognized the important of providing illustration to client during discussions, hence we provide 3D visual for your Launch visualization and this will lead to construction of props thereafter.
Once done, we will ensure your Launch are man by trained promoters. Hence, we have the team to recruit, screen and train the right workforce to ensure your product reach the consumer best.
It will be a complete service, from start to launch moment through our support resource and end with sales promotion and closing Post Mortem report.
Awareness Campaign ceremony
Sales Conference
A great preparation for conference typically comes with planning the proper venue; appropriate display screen & fully made use of the modern technology. Other services we offer during Sales Conference:
- Video sound effect
- Sound effect
- 3D Mapping & etc
- Official launch gambit
- Launch coordination
- Live performance
In short, we can deliver any requests. Everything is possible. You name it, we make it.
Road Shows
We run nationwide roadshows to create awareness for your brand. Activities will depend on your budget and the scale you want. From sandwich board to roving team, it is all possible. Either you plan or we propose as long as the project creates the impact for brand recall by the consumer. We will do the research and plan the location together with the client.
Company Anniversary
It’s a big and important event for a business to commemorate and celebrate company anniversary. For this we will:
- Plan the agenda
- Plan the entertainment part as requested by the client (band, musician, lion dance, etc)
Promoter Activation
Thinking of reaching your product to the mass market nationwide. This is the best way to ensure your product reaches the targeted consumer. Our network reach from major city centre to rural area. Be it either your strategy is for brand awareness or new sampling distribution or sales objectives, we can deliver the activation you want.
We have concurrently ran 150 placements nationwide at once, involving in chain outlets as below ;
Key Account – Tesco, Aeon, Giant, Aeon Big, Mydin, etc
Local Key Account – Econsave, NSK, The Store, TF Value, etc
Local Chain – Midas Merge, Sabasun, Billion, Kini Mart, etc
Pharmacy – Guardian, Watson, Caring, etc
Chinese Medical Herb – Kedai Ubat Sheng Li, KU Tmn Megah, etc
It is all possible.
Merchandising Services
The worst situation after you have created the demand for your product is to have Out of Stock (OOS) situation.
The lost of sales from this OOS can be from many possibilities- ie transportation, ordering issue, stuck at store room, etc.
But the end point is, empty shelves and lost of sales.
This is where the Merchandiser team could be the solution for you.
Our team will go to the market to site check, count, merchandise, display, pricing, stock rotation, expiring, etc.
PROMOTER GROOMING & TRAINING
Any projects, either roadshow or promoter activation in product advisor or sales promoter or sampling promoter, will require recruitment of relevant promoters. Once recruited, the next course of action will be to provide training on brand overview, product knowledge, objectives, Do & Don’t and selling skills., etc.
Type of promoters
1. Product Advisor
- This promoter will be trained to focus on detailing your products and advising the consumer on what is the best and relate it to your product.
- This promoter will be best given a visual aids tool to consumer for interaction.
- The detailing tools will talk about a specific topic related to your product or brand.
2. Promoter Sales
This promoter objective is to guide the consumer through product explanation, product availability, promotion, mechanics and close sales.
3. Promoter Sampling / Promoter redemption or any other related work, can be discussed to suit your needs.
MARKET INTELLIGENCE
Market intelligence is the information that you will require to plan for your next course of marketing plan. It is to gain information on your consumer preferences so that you know and can tackle them better.
For this, we will monitor for you on the pricing, either during normal or during promotion. We will check your competitors’ movements and revert to you for counter action. We also do the survey on the layout of the mall so that you can decide your next action or plan.
Other than that, we also do:
- Share of space tracking
- Drop Sales
- By brand
- By product
- New Product
- New Brand, etc
PREMIUM SERVICES
It is our complimentary services for our lovely client. For example we will provide gifts for corporate events, plaque for awards, launch gift memento, etc.
